Heineken
Bar Experience
If you want to work at Heineken,
you can start by working at a bar.
THE ISSUE
After the pandemic, a new issue affected bars all over the world: a major lack of staff. Gen Z don’t want to work in bars. They see it as a dead-end job, preferring to work somewhere where they can build a career.
On the other hand, bar work teaches us many skills transferable to the corporate world. Emotional intelligence, teamwork, and thriving under pressure, to name a few.
THE IDEA
There's no experience like bar experience. The commitment: Heineken (voted best company to work for in the Netherlands) now considers bar experience as an essential skill in the hiring process.
Credits
Global CEO LePub
Bruno Bertelli
General Manager LePub
Eleni Charakleia
Chief Production Officer
Francesca Zazzera
Chief Strategy and Innovation Officer
Charles Laposte Aust
Global Chief Creative Officer
Cristiana Boccassini
Mihnea Gheorghiu
Head of Digital Production
Vittorio Cafeiro
Global Executive Creative Director
Eoin Sherry
Associate Creative Director
Fernando Dominguez
Gian Marco Panichelli
Senior Experience Strategist
Antonio Jorgaqi
Global Creative Director
Guy Lewis
Senior Strategic Planner
Alex Moore
Global Data Strategist
Ilko Petkov
Strategy Director
Monica Radulescu
Senior Global Account Manager
Alice Galline
Digital Copywriter
Nikolay Malchev
Digital Art Director
Alejandro Gutierrez
Digital Strategist
Isaque Seneda