Heineken

For a Greener World

Green energy. Green bottle.

Coincidence? Yes.

THE CHALLENGE

Heineken is pretty sustainable. Their barley is sustainably farmed. All their packaging is recyclable. They needed a website to communicate this, while staying true to the brand’s witty and provocative tone of voice.

THE IDEA

We avoided all cliches of sunsets, barley fields, and wind turbines. Focusing on only one icon. The famous green bottle.

Solar Energy

The beer in every Heineken bottle or can is brewed with 100% green energy, including solar. It was time to celebrate it.

Circular Packaging

Heineken bottles are made from 90% recycled glass. Considering the number of bottles Heineken produces every year, 90% is a staggering figure. Heineken cans are also completely recyclable.

​​​​​​​Sustainable Barley

Up to 70% of the barley that’s used worldwide to brew Heineken is farmed sustainably. By 2030, the gap will be closed and 100% of the barley will be green.

Up to 70% of the barley that’s used worldwide to brew Heineken is farmed sustainably.
By 2030 the gap will be closed and 100% of the barley will be green.

Wind Energy

The beer in every Heineken bottle or can is currently brewed with 100% green energy, including wind. Quite normal for a Dutch company, isn't it?

To complete the new visual language for sustainability, we also developed a brand new photographic style to celebrate in a vivid way every green action Heineken is taking.

And to package everything in a special way, we developed an endless immersive experience to inspire people to take action for a greener world.

Nikolay Malchev | Copywriter

Nikolay Malchev | Copywriter