Philips
Refurb Editions
Winning a Cannes Grand Prix
while saving 185 tons of e-waste.
THE ISSUE
10 million returned gifts end up in landfills yearly. Companies encourage the purchase of new products, since it’s more profitable than rechecking, repacking, and reshipping old products.
THE IDEA
Philips creates Refurb Editions. A range consisting of ONLY returned and refurbished products.
On Earth Day, Philips blocked their website from selling new products. To spread awareness, we also piled returned gifts as an AR installation in key markets like Berlin. Turning possible landfills into an interactive digital store in which you could buy refurb.
Awards
Cannes Lions - 2024 - Grand Prix - Creative Business Transformation
Cannes Lions - 2024 - Shortlist - Creative Commerce: Sustainable Commerce
Credits
Global CEO LePub
Bruno Bertelli
Global Chief Creative Officer
Cristiana Boccassini
Chief Creative Officer
Mihnea Gheorghiu
Milos Obradovic
Executive Creative Director
Sandrine Le Goff
Jessica Kersten
Global Head of Creative Technology
Mauro Mazzei
Associate Creative Director
Livio Gerosa
Coordination Creative Director
Guy Lewis
Digital Copywriter
Nikolay Malchev
Digital Art Director
Alejandro Gutierrez
Communications Planning Director
Adam Lotz